#TBT Fashion Girl’s Love Sports Too

WWD article: Outerstuff Ltd. and the NFL team up with actress Zendaya for Tween Style Campaign

http://wwd.com/business-news/marketing-promotion/nfl-teams-with-teen-star-zendaya-for-juniors-campaign-7104560/

The NFL also partnered with Cover Girl and selected a date with all 32 teams for a pop-up shop; glamorously referred to as a Style Lounge. Cover Girl provided complimentary manicures and each team displayed their most chic licensed apparel made just for women. Yours truly (a Designer at Outerstuff Ltd.) was chosen to be a stylist at the Bears vs. Saints game. Shoppers were treated to a personalized consultation. Plenty of VIPs stopped in to take pictures at the photo booth and a DJ supplied the music.

http://www.nflshop.com/Style_Lounge

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Other women supporting the NFL’s Sporty Girl Fashion movement:

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DR Magazine (Vol. 2)

DR Mag VOL2_cover

DR Magazine Cover Vol. 2

A new season of Project Runway was around the corner just as New York Fashion Week was about to kick off. I was away from home as well as all my tools but I still wanted to celebrate the occasion. I took it as an opportunity to discover my signature style. My whole career I’ve been designing corporately taking on the company’s aesthetic never really honing in on my own.

Finding your signature style for some comes easy. For me I have always found it hard to narrow down. Every designer who authenticates themselves has a style that is unique to them.

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When you watch project runway and see some of the designers who are in a developmental phase in their career; challenge by challenge you begin to see them learning themselves as a creative. Once they have pinned it down and their collections walk down the runway the viewers and judges can often predict who made what.

DR Mag Vol2 image 2

I took a step back to view my creation and saw that I had finally made something that was as I call it “so me”.