WWD article: Outerstuff Ltd. and the NFL team up with actress Zendaya for Tween Style Campaign
The NFL also partnered with Cover Girl and selected a date with all 32 teams for a pop-up shop; glamorously referred to as a Style Lounge. Cover Girl provided complimentary manicures and each team displayed their most chic licensed apparel made just for women. Yours truly (a Designer at Outerstuff Ltd.) was chosen to be a stylist at the Bears vs. Saints game. Shoppers were treated to a personalized consultation. Plenty of VIPs stopped in to take pictures at the photo booth and a DJ supplied the music.
Other women supporting the NFL’s Sporty Girl Fashion movement: